Month: January 2011

Are you building the RIGHT relationships?

For years I always heard about this mysterious thing called a “referral”.  It was a mystery for me in the  B-2-B sales world.   Even from a retail standpoint it was always a mystery where my next referral was coming from.  We always relied on our advertising.  In 2009 I joined BNI, Business Network International, and […]

Swinging into social media, Golf Exchange sees success

Check out this great article from the December 31st edition of the Cincinnati Business Courier on The Golf Exchange, one of Driven Media Solutions clients.

Social media is a way to stay in touch with friends or watch funny videos of people getting hurt or kittens wearing mittens.

But for many retailers, sites such as Facebook and Twitter have become key components of advertising and marketing plans. And at the Golf Exchange in Florence, co-owners Jason Fryia and Mark Krahe say social media has helped boost sales by as much as 20 percent during what is typically the slowest time of the year.

“Social media is a way for us, for free, to get our message out there,” Fryia said. “We’re not even scratching the surface yet.” MORE…

Top 10 Dumb Mistakes Inside Sales Reps Make

Top 10 Dumb Mistakes Inside Sales Reps Make

By Geoffrey James | September 17, 2010

Inside sales means selling over the telephone, and that’s difficult if you keep making the same dumb mistakes.

There are, in fact, exactly 10 mistakes that keep cropping up in these environments. Most of them are connected with cold-calling, but they show up when inside sales reps handle inbound calls as well.

This post contains 10 recordings of telephone calls ( courtesy of the sales training firm Telemasters) illustrating the 10 most common errors that inside sales reps make.

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