Last night, thanks to yet another big thunderstorm, most of my area lost power. Having no lights was one thing, but no power to a sump pump was another. My wife and I spent four hours at my mother-in-laws house bailing water out of the sump pump so her basement didn’t flood. Fill a bucket, […]
Month: May 2011
Where does marketing stop in your company?
When I’m consulting my clients on marketing it gets hard to determine the line of where marketing stops. Many think it’s tied to the advertising, when in fact it goes way beyond that, but I’m not sure how far. A great story I heard a few years ago by a very successful retailer in Naples […]
How much money did you spend to purchase your current vehicle?
$5,000?…….$10,000?…….$20,000?……$30,000? No matter the brand…..no matter how much it cost to purchase…..and no matter how much money you’ve put into it…..all vehicles have one thing in common: the tires are the ONLY thing that touch the road. You could drive a $90,000 Audi, but if the tires are bald or you are driving on four […]
