Month: September 2020

Restaurant Marketing That Works – Chapter 5 – How To Build A Restaurant Email & Text Database

Restaurant Marketing That Works – Chapter 5 – How To Build A Restaurant Email & Text Database

Come with me on the journey to write my 3rd book, Restaurant Marketing That Works. Each week I’m writing a new chapter and recording the audio to let you hear it first.

This week we talk about building a database and the POWER that an email and text database can have on your restaurants marketing. Too many restaurants don’t know who their customers are and don’t have a systematic way to reach them. If you really want to grow your business every year, you must build a database of customers who know, like and trust your restaurant.

To follow the journey, click below.
https://restaurantmarketingthatworks.com/book/https://www.youtube.com/embed/2KoloFNuvfA

Let’s Talk Restaurant Food Safety With Expert Francine Shaw

Let’s Talk Restaurant Food Safety With Expert Francine Shaw

Join me LIVE on Wednesday September 23rd @ 3pm EST as we talk Food Safety in 2020 with Francine L. Shaw, Founder, CEO of Savvy Food Safety, Inc.

COVID-19 has changed the way all businesses operate.

Now, every company must elevate its cleaning and disinfecting protocols, implement proper social distancing, and wear personal protective equipment (PPE) as mandated by industry and jurisdiction. Our knowledgeable, experienced team is expertly guiding companies through the rules of this “new normal,” helping them operate safely in our post-COVID world.https://www.youtube.com/embed/bwarIk1G8jY

MP TV – Episode 26 – On the Road With The Fatty’s Crew!

MP TV – Episode 26 – On the Road With The Fatty’s Crew!

This week, we’re on the road with Fatty’s Nation. Tune in to learn about:
– Restaurant Specials
– Being In Tune
– Owning the Menu
– Protein Price Changes
– Social Media
– and more!

Visit www.mptv.watch for more episodes!https://www.youtube.com/embed/MzNhw7jF6ZE

Pancakes For Everyone – Restaurant Marketing Case Study

Pancakes For Everyone – Restaurant Marketing Case Study

Imagine…

What if your ad asked customers to raise their hand to get a Cinnamon Pancake and 876 DID exactly what you wanted!

The issue with most advertising is that doesn’t have a proper CTA…
CALL TO ACTION.

You marketing should not only capture attention, but also elicit a response and get the best customers to raise their hands.

The Facebook & Instagram ad below reached 16,000 very targeted people, of which 1,283 ENGAGED!

Those 1,283 engagements turned into 876 customers who gave the restaurant their contact information.

Those 876 customers will have a MINIMUM impact of $15,000 over the next 12 months, and more than $50,000 over 5 years. Best of all, it only took $361 in ad spend to get that result.

OHHHH, and there was $3,000 of front-end sales from 105 customers visiting.

Do you have marketing that gets customers to RAISE THEIR HANDS?

👇 We do, and we can help you!👇
https://restaurantroi.live/matt

IS THIS YOU = Locally owned restaurants with strong brand identity led by a hands on owner/operator. Service and quality are reflected in online reviews and an active social media platform.

If so then schedule a call to talk to our team!

https://restaurantroi.live/matthttps://www.youtube.com/embed/cjlLQmuFpdY

Restaurant Marketing That Works – Chapter 4 – Gaining Engagement From Your Marketing

Restaurant Marketing That Works – Chapter 4 – Gaining Engagement From Your Marketing

I’m writing a book titled “Restaurant Marketing That Works” and this is chapter 4.

I’ve decided to take you on the journey with me as I record this book while I travel the country meeting with restaurants for my podcast, MP TV.

In this chapter we talk about gaining engagment from your marketing and how to leverage that engagement. Too many times we throw up marketing that gets people to stop, but not TALK!

You can follow this journey on my YouTube channel or the URL below where you’ll be able to pre-order a copy of the book SOON 🙂

www.restaurantmarketingthatworks.com/bookhttps://www.youtube.com/embed/DXXUA652AT4

Live With Matt Plapp & Carrie Luxem

Live With Matt Plapp & Carrie Luxem

Join Matt as he chats with Restaurant HR Specialist & Author, Carrie Luxem

They are going to tackle the topic too many restaurants gloss over – HR! Carrie Luxem is the founder and CEO of Restaurant HR Group, Inc. and a wiz when it comes to helping you create simple people systems and strong leadership.

In this interview, they are going to dig into her book “Restaurant Operator’s HR Playbook” and systems she’s helped restaurants use to build and retain strong teams.https://www.youtube.com/embed/s7a3-QZbUmU

Eureka

Eureka

Rolf, one of our clients, has been in the game for several years and experienced marketing in all forms, from radio to tv to social media. He understands that media changes and he has to stay up-to-date with the new marketing methods. Rolf said, “Matt and his team show that they do really know what they’re talking about. If you’re looking to take your [business] to the next level, go with the pro!”https://www.youtube.com/embed/-zz20RCxe48

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