August 2022 - Page 5 of 5

What Menu Items Should You Use For Promotions In Your Restaurant?

How does your restaurant price you menu items and do you take into consideration your profit margin on an item before using it in a promotion?

We have hundreds of restaurants we work with nationwide and for many of them we have a marketing campaign running with an “ethical bribe”. Recently it came to my attention a client of ours was losing money at their menu price for an item we are using as a BOGO.

🛑WHAT (insert tires screeching from stopping)🛑

I was blown away. Why did the restaurant suggest this item and honestly more importantly WHY DIDN’T WE ASK!

Well, today I’m leaning on my friend David Scott Peters to help me dig into pricing menu items and how to identify a LOSER when it comes to a promo.

David is the author of Restaurant Prosperity Formula and a world renowned restaurant coach who teaches restaurant owners and managers how to cut costs, increase profits, and lead their teams to success in the hospitality industry.

You can find David online at…

Linkedin: www.linkedin.com/in/davidscottpeters
Instagram: www.instagram.com/davidscottpeters

Here’s a great video DSP did on menu pricing and recipe costing cards.
https://youtu.be/nPwtzq6bflk

When I woke up this morning I found the SOLUTION!

After several tough conversations with my salespeople, I was stuck wondering what to do…

Instead of focusing on the negatives of these conversations I switched my perspective and focused on the positive and it all made sense!

For more marketing and business, content subscribe to my YouTube channel!
#mattplapp #shorts #leadershipdevelopment

As a business owner, what’s your time worth?

I recently spoke with a client who owns a restaurant; he was spending 5 to 10 hours a week building Facebook ads!

That’s 5 – 10 hours a week he’s not running his restaurant!

He’s wasting countless dollars of his time by not hiring a company that could do it for a fraction!

For more restaurant marketing content subscribe to my channel.

#shorts #mattplapp #restaurantmarketing

Restaurant Chat With Andy Jones From The Cafe Hustle Podcast

It’s episode 128 of the Restaurant Expert Roundup with Andy Jones

Andy is the Host of the “Cafe Hustle Podcast” director of Onchan Park Cafe.

LinkedIn: www.linkedin.com/in/andrew-jones-84692a59
Instagram: www.instagram.com/thecafehustlepodcast
Website: www.thecafehustle.com

MP TV with Matt Plapp – New Product Developments with Kristian Cotta

In episode 120 of MP TV, I had the opportunity to have Kristian Cotta in town from Arizona! He owns Local 480 Media, and has been working with America’s Best Restaurants for some time! While in town he got to hang out with the team, immerse in our company culture, and explore new product developments. His visit wouldn’t have been complete if I didn’t have him in the studio for an episode of MP TV!

In this podcast you can expect to hear about:
– Who Christian is.
– His backstory and how he has made a career in social media marketing.
– What Local 480 Media does.
– How America’s Best Restaurant works with Local 480 media.

For more awesome restaurant marketing content, check out my channel!

#mattplapp #americasbestrestaurants #local480media

WIN $100 just by commenting!⬇️⬇️

In 2022 everyone is on their phones, so why aren’t you reaching your customers there?

Comment below the social media platform you spend the most time on so we can help restaurant owners understand that’s where they can reach you!

One lucky commenter will be selected to win $100!!

For more restaurant marketing content hit the link and subscribe to my channel

#mattplapp #americasbestrestaurants #restaurantmarketing

Restaurant Marketing Experiences Early In My Career!

Want to see what a conversation with a client looks like as the CEO of a marketing agency? Then this video is for you!

We dive into:
– My first marketing venture.
– What it was like owning a gym.
– Some of the problems we faced early on at the Hofbräuhaus.
– Tactics we took to overcome those problems.

Like, comment, and subscribe for more awesome restaurant marketing content!

#mattplapp #americasbestrestaurants #restaurantmarketing