Matt Plapp, Author at Matt Plapp

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South Carolina Restaurant & Lodging Association – Restaurant Marketing with Matt Plapp – 2nd Session

Join Matt Plapp as he takes the stage at the 2021 South Carolina Restaurant & Lodging Association conference.

In this jam packed session, you’ll learn:
– The ABR Mission
– The Value Of Your Customer’s Attention
– Why Engagement Trumps All
– Why You Need To Be Hungry To Gather Data

KEY Point: Influencing 600 Customers Is All You Need To Impact Your Sales By $100,000

You need help marketing your restaurant! Click here:
https://restaurantmarketingthatworks.com/work-with-us/

South Carolina Restaurant & Lodging Association – Restaurant Marketing with Matt Plapp – 1st Session

Join Matt Plapp as he takes the stage at the 2021 South Carolina Restaurant & Lodging Association conference.

In this jam packed session, you’ll learn:
– The ABR Mission
– The Value Of Your Customer’s Attention
– Why Engagement Trumps All
– Why You Need To Be Hungry To Gather Data

KEY Point: Influencing 600 Customers Is All You Need To Impact Your Sales By $100,000

You need help marketing your restaurant! Click here:
https://restaurantmarketingthatworks.com/work-with-us/

Help Me Help Kentuckians In Need

Click the link below to donate, or scan the QR code!

https://www.paypal.com/donate/?hosted_button_id=NKK3DULLMXZEN

MP TV – Episode 89 – Feeling Out Business Opportunities At Fellini Cafe with Manny Matsos

BYOB🍺 as Matt sits in the studio with Manny Matsos, the owner and operator of Fellini Cafe🇮🇹 in Newtown Square, PA. Manny has been serving authentic Italian🍝 food at Fellini Cafe since 2007, but has spent his entire life in the food industry. Selling hotdogs🌭 at the yankee 🏟stadium as a kid, Manny has always been in the business and now he and Matt get to talking🎙 about:

🍝Know more than just your customers first name
🍝Hiring the right people is so important
🍝The best time to start marketing is now!
🍝Don’t run your business as a nonprofit
🍝Taking new opportunities can fill seats
🍝Professional’s that can make up for your weaknesses

Restaurant Author Interview With Cliff Bramble

Today we are LIVE with Cliff Bramble, the author of The Business Side of Restaurants and CEO of Hungry Hospitality Consulting.

We’re going to dig into his book and a few key topics like:
Step 10 – Page 88 = Human Resources
– This is a key reason I think restaurants are struggling to find employees in 2021.
Step 12 – Page 112 = Inventory
– This kept me up at night when we had our boat dealership.
Step 3 – Page 45 = Marketing
– DATA DATA DATA

You can find chip on his social links below:
www.linkedin.com/in/cliffbramble
www.instagram.com/thebusinesssideofrestaurants

Live With Chef Max Santiago

If you don’t want to be hungry all the time, don’t follow this guy on IG 🙂

Max has founded three different companies (1) Batch Cookie Co. (2) Max’d Out Donuts (3) Consulting By Chef Max. He has 27 years of experience in both award-winning fine dining restaurants and 5 Star, 5 Diamond hotels.

Let’s find out what’s got him to this point and what’s next for Chef Santiago.

www.linkedin.com/in/chefmaxsantiago

www.instagram.com/chefmaxsantiago

MP TV – Episode 88 – Let’s Distribute Some Knowledge On Food Distribution With Aaron Croghan

It’s been a while⌛️ since we talked about distribution🎁. Good thing we have Aaron Croghan, the District Sales Manager at Performance Food Group with us today😮‍💨! Aaron is a self described foodie🍔, with 12 years of experience with food distribution under his belt👖. He originally got into food by accident😳 but all it took was making a few bagels🥯 to build a life-long passion in the food and hospitality business. 👥Matt and Aaron get to dive into:

🥯Results come from what you put into them
🥯Relationships are earned
🥯Set your menu up for prosperity
🥯 Are your best items hidden in your menu?
🥯What are you famous for?
🥯You aren’t actually competing with your neighbor

Restaurant Expert Deep Dive With Author Bruce Nelson

#s are what you need to know, more than likely don’t dig into deep enough and probably analyze wrong!

We’re going DEEPER into restaurant MONEY with author Bruce Nelson.

Bruce is the author of “Restaurant Management: The Myth, The Magic, The Math”, a 40 year restaurant veteran and the current CFO of Nova Restaurant Group.

You can find Bruce on LinkedIn:
www.linkedin.com/in/bruce-nelson-295a47149

A Client Cancelled Our Services – Who’s Crazy Me Or Them?

Last week a client cancelled their marketing agreement with us, and I think based on the results they are not only CRAZY but out of their mind! Overall our client retention is about 98% month over month, and at the end of the day the cancellation isn’t a huge deal, but it still drives me crazy when I see a terrible decision being made.

Restaurants traditionally suck at marketing and sales, and what we were doing for them was CRUSHING it in every aspect. When a client cancels our services, I look at it as us failing to show them the depth of our value. I also view it as us contributing to their closure at some point, since I know without a doubt, we are their best option.

BUT, maybe it’s me that’s CRAZY? It’s possible 🙂

So I decided to bring in a non-biased set of eyes. I’m going LIVE with the best mind in the business, David Scott Peters, to dig into the results and spend to see what he thinks.

DSP is by far one of the smartest restaurant consultants out there and I know I’ll get his unbiased opinion.

I’m not prepping him AT ALL, when you see the clients results live, it will be the 1st time he’s seeing it as well. I’m looking for another set of eyes on something that absolutely floored me so that I can get someone else’s perspective and find out WHO’S OUT OF THEIR MIND….me or the restaurant owner.

MATT PLAPP