Boost Your Restaurant’s Engagement: Learn From Red Bull’s Winning Strategy!

Red Bull doesn’t post pictures of their product yet it sells more than 11 BILLION cans a year. Their online fans don’t look to them for pictures of their product- they want to be ENTERTAINED…

Do the fans of your restaurant need to see a picture of your food every time they get on Facebook, Instagram, etc? The answer is NO.

Subscribe to the Restaurant Marketing Secrets podcast to learn more about social media strategy👇

https://www.youtube.com/@restaurantmarketingsecrets3580

#restaurantowner #restaurantmarketing #shorts

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The Puzzle – Day 1

Welcome To My New Daily Blog - The Puzzle

I’ve got to be honest, this is kind of intimidating, stating I’m going to write EVERY DAY!  

But should it really be?  I already do a daily podcast and I’ve been doing that since June 2022, almost 2 years!

I got the idea from a podcast I watched on my flight to Miami this week, which I found through an Instagram Reel.  Here’s the link to the PODCAST, click the word podcast 🙂 It’s form an entreprenuer out of New York that scored BIG by getting Seth Godin on his podcast after meeting him at a Farmers Market selling his coffee.  Talk about LUCK, well that’s for another day, but LUCK does not exist. LUCK is created by past effort.

In the podcast Seth talked about what he’d been doing for years, writing a daily podcast, and it got me thinking of the “good ole days” when this company was just me and I’d write blogs every week.  In fact, below is the 1st ever blog post I wrote on May 29th, 2010.

 

The vision back then was a blog with advise from a few friends and myself.  My 1st blog talked about the Toyota “Swager Wagon” viral social media video, the headline was “This Is How Social Media Is Done.”  (FYI, google that commercial, it’s still great to watch).

This time around the blog is going to be something different. 

#1 = The name is “The Puzzle”.   WHY?  Because to me, small business ownership is like you’re putting together a puzzle but you never have all of the pieces.  And every day new pieces are missing and others arrive.  I’ve come to realize my company is a puzzle that I’ll never complete, but every day I do my best to put it together and keep getting “closer” to my vision. 

#2 = I’m going to “attempt” to draw a puzzle piece EVERY post.  I say attempt, because I suck at drawing.  But, I figure if I do it every day for a few years I’ll eventually be pretty damn good.  Plus, I loved how Alex Hormozi drew his own funnels in his books, so that’s a goal of mine too.  I want to be the person that does the illustrations in my next book 

#3 = It has to be different than my podcast, but stay on the same path.  Something said to me “why don’t you just plug your daily podcast into a transcription service and leverage AI to write it.”  My response was “because that’s not writing.”  And that’s true, it would not really be my voice and honestly it would just be a regurgitation of the same content.

SOOOOO, what can you expect?

#1 – There will be typos.  As I’ve typed this I’ve had to google two words, since I don’t know how to use spellcheck in this blog tool yet 🙂

#2 – There will be deeper thoughts on my podcast topics with links to other resources to help you with that task.

#3 – Each blog will be one dimensional.  I don’t want to give people 20 things to do every day.

#4 – Some will be me story telling and talking.  They won’t all be “go do this for more sales.”  I want to use this blog as a way to put my voice out there on small business ownership and the struggles.  We are all on a very similar LONELY path.  We have things inside we are embarrassed to tell anyone, and I hope to fix that. 

So here we go.  Day 1 of writing a daily blog.  

It’s Wednesday April 3rd as I type this.  I’m sitting in an AirBNB overlooking a river in Miami Florida only 2 blocks from the beach.  I’m not going to lie, I’m kind of scared about this. Committing to doing something every day is a big task, especially writing.  But, here goes nothing.

Tomorrow we will talk about taking action on something you’ve been putting off, you know, planting that 1st tree today vs 20 years ago. 

Stop pinching your customer’s butts! Restaurant success in your community! #restaurantmarketing

What I’m talking about is abusing Facebook groups as a place to just sell your food! I equate this to pinching butts because it gets old fast and rarely is it wanted. There are a ton of community events on Facebook that you can be involved with for the right reasons! Be active, and be engaged in your community through your brand and your customers will follow!

This is a snippet of the Restaurant Marketing Secrets podcast (EP.556) Click the link in my bio or check it out on your favorite podcast platform

#IndependentRestaurant #RestaurantOwner #shorts

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Direct mail isn’t DEAD! Every marketing approach has value! Find your restaurant’s SOLUTION!

Kevin from @mailwisesolutions highlights the significance of integrating direct mail with digital marketing. By doing so, you can craft a 360-degree marketing strategy that encompasses all channels for maximum impact.

Check out the Restaurant Marketing Secrets podcast to learn more about the best ways to market your brand in 2024!

#IndependentRestaurant #RestaurantOwner #SmallBusiness #SmallBusinessowner #FoodIndustry #RestaurantLife #HospitalityBusiness #RestaurantMarketing #RestaurantSuccess #americasbestrestaurants

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Turn every comment into an opportunity – Respond to them all, not just the critiques!

Transform every comment into an opportunity – respond to them all, not just the critiques!

Louie’s Waffle House replies to every one of their comments and they get a ton! Having genuine conversations will create a deeper connection between consumers and your brand! Become more than “just another restaurant” 👊

Check out the Restaurant Marketing Secrets podcast in my bio or on all your favorite platforms to get new tips daily on restaurant marketing trends.

#RestaurantOwner #RestaurantMarketing #shorts

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The internet is hungry for your restaurants story… It’s time to tell them!

That’s a wrap on @PizzaExpo 2024! If there’s one message to take away from all of the interviews I’ve done it’s the importance of video storytelling!

It doesn’t matter what your restaurant sells or where you are located, your restaurant is special and has a story to tell. The internet is full of consumers who are ready to be a part of your journey.

Pull your phone out and start telling your story🍕😋🧡

Click the link in my bio to check out the Restaurant Marketing Secrets podcast and come on the journey with me!

#videostorytelling #IndependentRestaurant #shorts

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