Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.

Changes In Your Business

Changes In Your Business

Changes are unavoidable right now but that doesn’t mean you can’t adapt.

Brian has started adjusting his operations to make up for the closing of his dine-in area. He’s opened up a pick up order and even started accepting online orders. He says, “Check with your POS system. I didn’t realize my POS system company offered a web based, integrated system. They were able to get mine set up in 48 hours.”

Take online orders and keep your business running!

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/X2hHaNMVWDI

Grubhub Promos During Corona

Grubhub Promos During Corona

Grubhub has great promotional opportunities for all operating restaurants. There are several deals available for new partnerships and even better promos for customers.

Brian, the owner of a 1 location BBQ restaurant, says, “People are looking for those things. They can save a few bucks, they can support local. We win-win.” So why not explore third party delivery services, like Grubhub?

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/EGV0D_ONGag

March Madness VIP Club

March Madness VIP Club

March Madness was canceled, but that didn’t stop Chay, the owner of a 6 location pizza chain, from using it to his advantage. Rather than just let the idea of March Madness fade away, Chay said, “As soon as we heard that March Madness was canceled, we jumped on that opportunity from a VIP club perspective. March Madness may be canceled, but we’re offering a MAD Deal on our end with carousel offers to our VIP customers to make sure they’re still rewarded through these tough times. “

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/NIprEqN13VA

Honesty With Your Customers

Honesty With Your Customers

Honesty with customers is imperative at this time, now more than ever. Explaining the situation to and being honest and open with your client base is going to yield better results for you and your team.

Brian says, “Every dollar you spend here isn’t going into my pocket, per se, it’s helping the 25 employees I have pay their bills, take care of their kids. That’s a very honest message that we need to continue to push. We are the backbone of most cities, right? The small business sector.”

People inherently like to help others, so knowing that their money is helping the staff rather than just the owner of a restaurant, will do wonders for your team.

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/k4TFn6opTPs

Make Videos and Tell Stories!

Make Videos and Tell Stories!

Make Videos and Tell Stories!

Brian, the owner of a 1 location BBQ restaurant is GREAT at video and telling stories. He encourages all restaurant owners to shoot videos and go live. Brian says, “Don’t be afraid. It can be raw, it can be honest. Get your face out there. We’ve just started interviewing our staff and telling them what dollar spend at Fatty’s means to them and doing an interview with them because that’s the real stuff!”

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/M5sgzOTAjlE

Brian Picard of Fatty’s BBQ

Brian Picard of Fatty’s BBQ

Brian is the owner of a 1 location BBQ restaurant and one of our newer clients. Take a listen to what he has to say about how we operate: “One of the reasons I went with you guys is the transparency about the process and how quickly you guys responded. In the restaurant business, my time is super valuable and I don’t want to have to send a question and then wait 3 days for an answer. And I didn’t get that from you guys.”

Now, click this link to learn more about Brian and our program!: https://roiexperts.live/68https://www.youtube.com/embed/FNKGpzABEFM

Facebook Ad Targeting

Facebook Ad Targeting

If you’re going to run a Facebook Ad, try to resist the urge to simply “boost” a post unless you have an audience set up. Check out my tutorial on how to create a custom audience that is going to get you better engagement and better results.

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/jCUzjqjeCSY

Kids Promos

Kids Promos

Kids Promos are BIG right now.

Chay, the owner of a 6 location pizza chain, said “All these parents out there, they’re scratching their heads, ‘What do I do with my kids for 6 weeks during this closure?’ Well, we’re going to create a reading program for them.” And what do they get for completing it? A free meal.

Something as simple as this can have a MAJOR impact on the community and really shows you care about them. What other ideas do you have to get involved?

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinar
_________________________________________https://www.youtube.com/embed/7R4NTY6Boc8

Online and Digital Ordering

Online and Digital Ordering

Digital and online ordering is going to be key during this social distancing period, so you must get creative with how you drive people to your site.

Isaac, the owner of a 1 location Smoothie shop, created a flyer with a QR code for people to scan with their phones. He said, “You can just scan [the QR code] and it’ll take you straight to our online ordering page.”

How easy is that, especially if someone forgets to order online before getting to the store? And he can now add these customers to his database!

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/S8CdkjDNacI

Accessibility
Scroll to Top