Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.

KEEP ADVERTISING

KEEP ADVERTISING

So, what do you do now that things are up in the air? Do you quit or keep hustling?

I asked Chay, and he said, “Keep advertising. Keep putting yourself out there. The ones complaining about it and trying to figure out how they’re going to get through this thing are the ones that aren’t going to make it.”

You must do whatever it takes to make it! KEEP ADVERTISING!

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/PUhQm9mniFU

Your Customers & Database Are Going To Be The Reason You Survive

Your Customers & Database Are Going To Be The Reason You Survive

Restaurants, your customers and your database are going to be the reason you survive the next few weeks. How are you tracking trends? How are you tracking sales? How are you actually USING your database?

Brian, the owner of a 1-location BBQ restaurant, says our program is extremely helpful in times like these. “We’ve been pushing hard on messenger. Today alone, I’m looking at the data in real time, I’ve had 17 redemptions, which makes up 18% of my total revenue today. I can track that in real time. Without that, I would be 18% lower in sales than I was today.” Without a trackable system, he wouldn’t be able to see these sales numbers or trends.

Chay, the owner of a 6-location pizza chain, said, “More importantly than those redemptions is my 13,000 people that I’ve got in my database since working with them in July.” With this database, he can now reach out to specific customers with specific offers for or reminders about his restaurants. Building your database is priceless!

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/Y0U2vN7wzKs

Planning for AFTER the Coronavirus

Planning for AFTER the Coronavirus

What can you do now to set yourself up for success after this pandemic is over?

Listen to Brenton, the owner of a 1 location restaurant in Austrailia, and do what he’s doing! He said, “I do expect that we will rebound pretty quickly and I’m preparing and planning, putting all my efforts into that. So the next 4 weeks will be lots of offers and promotions.” He’s lining up deals and promos for his clients to entice them to continue purchasing from his restaurant even during social distancing, and creating a plan to help bring them back once life returns to normal.

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/XckyAuTbUJ4

Talk To Your Team

Talk To Your Team

Talk to your Team! Communication with your staff is more important now than ever. Getting them involved and hearing their ideas can actually HELP you.

Take it from Isaac, the owner of a one location smoothie shop. He implemented a great plan to help get his restaurant through this time and he couldn’t have done it without his team. He said, “It was a group effort to figure out what we want to do, how we want to do. I asked for their opinions because I like to get them involved.”

Are you LISTENING to your staff?

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/1B3rGTKf50U

Food That Can Be Reheated

Food That Can Be Reheated

We all need to eat to survive, so restaurants are in a great position if they become creative enough during this time.

Brian, the owner of a BBQ join, is leveraging reheating as a way to get more customers to continue purchasing from him. He says “Buy for tomorrow, buy for the next day. You’re already here!” And it works! People are buying large quantities of his BBQ and other menu items that can be stored and reheated for a few days at a time.

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/VSCsyiN6nfg

Sell More Beer Beta Marketing Training Program For Restaurants, Breweries & Marketing Firms

Sell More Beer Beta Marketing Training Program For Restaurants, Breweries & Marketing Firms

🍻SELL MORE BEER🍻

Times like this will show you the importance of owning a solid database for your business and having many ways to communicate with your customers outside of paid marketing.

As an agency, it will show you what tools you need to be able to provide your clients with help during good and bad times.

My new book, Sell More Beer, has a course tied to it that can help restaurants/breweries & marketing firms.

The best time to plant a tree was 20 years ago, the 2nd best time IS TODAY!

Watch this short webinar and if you want to join me for this 6 week course go to www.roiexperts.live/sellmorebeerhttps://www.youtube.com/embed/i_IGo6nPgjU

Talk to your staff!

Talk to your staff!

Talk to your staff! As a community, we’re all feeling the stress of what’s happening right now. It’s important to keep staff moral as high as possible; it’s important to show customers that you are operating as normally as possible.

Take it from Chay, owner of a 6 location pizza chain. He said, “No matter how hard it is, do me a favor: Don’t show that to your customers. When they come in, make sure that you’re as upbeat as you ever are, show them that you can handle it.”

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/TvCN_nAf1AM

Restaurants, GET CREATIVE!

Restaurants, GET CREATIVE!

Restaurants, GET CREATIVE! Local places, like hospitals, clinics, and schools, are struggling to provide lunches for kids and employees.

Brian, the owner of a local BBQ restaurant, had this to say: “I talked to the local city school administration. They’re really struggling to feed these kids. So I asked if they had a voucher system or some way those kids could come into my restaurant, hand me a voucher, and I give them a specific meal – a small sandwich, a bag of chips, what have you – and I could collect on that voucher through the state, the city, what have you. Those are the things we need to be thinking about.”

What can you do to help the community right now?

On Tuesday, March 17th, I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

🎥To view the full webinar, click below. 👇
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/J_LkPHBYAbc

Corona Virus Restaurant Webinar – Menu Changes

Corona Virus Restaurant Webinar – Menu Changes

Have you changed your restaurant menu to adapt to the issues you are facing now?

Brenton you owns a 1 location restaurant in Australia and in order to adapt to the circumstances he had to alter his menu.

On Tuesday March 17th I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

📹To view the full webinar, click below👇
https://www.youtube.com/watch?v=3HZQft462p8https://www.youtube.com/embed/SqQ_QZ7GV-E

Corona Virus Restaurant Webinar – Using Your Point Of Sale Database

Corona Virus Restaurant Webinar – Using Your Point Of Sale Database

If you have a point of sale that get into it and start sending texts & Emails.

I go to shops by Better Blend that Isaac owns and use their P.O.S and get texts from the system, figure out what assets you have access to and TALK TO THEM!

On Tuesday March 17th I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

📹To view the full webinar, click below👇
https://www.youtube.com/watch?v=3HZQft462p8https://www.youtube.com/embed/CN8qkWcRzO0

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