What’s Your Brand Part 2 of 52 By Matt Plapp Next I was visiting a locally owned retail store with a large showroom. I walked it looking to buy a specific item. I was not greeted within 50 feet of the door. In fact, I was never greeted. I had to ask a guy I […]
Matt Plapp
I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.
Building Strong Referral Relationships
What do you do or sell?
What do you do or sell? I’m sure you’ve been in networking and social settings where this question has been asked a thousand times, but coming up with the correct answer is much harder than you think. If your answer is the actual product or service you provide, your answer, although correct, is actually incorrect. […]
What's Your Brand? Part 1
What’s Your Brand Part 1 of 52 By Matt Plapp As a marketing consultant I call on 100 + businesses per week. After most phone calls and visits I can’t help but wonder “What’s their brand”? Most people think about radio ads and tv ads when I say that. But I’m not talking about advertising, […]
Phone Numbers…In your ads?
535-9123 Phone numbers are everywhere. You see them on billboards, television commercials, and you hear them on radio commercials. Every business wants you to remember their phone number, but do you? Without looking, what is the phone number at the top of this page? Chances are you couldn’t remember and had to look. The reason? […]
This is how Social Media is done!
Toyota’s new “Swagger Wagon” Social Media Video
Business ownership is on the rise.
Every time you turn on the television or pick up a newspaper, you hear new reports on record unemployment or corporate downsizing. The economy has impacted almost everyone from high-level corporate executives to middle managers to recent college graduates. If you are affected, the traditional approach has been to immediately send your resume to multiple […]
The Challenge
by John Kieffer The Results Group – There is never enough time to get done what I want. – All I do is bounce from one issue to another. – I must be responsive to my clients but they run me from one challenge to another. – I don’t have enough time to plan. – I […]
Networking is a Business Decision
By: Duane Plapp, Referral Institute Cincinnati When you or your company initiates a new program it is researched and systematically executed. This same strategy should be in place when deciding to use networking as a pro-active marketing strategy to increase revenues. Networking, when done correctly, can be the best and most affordable marketing tool. It […]
Mom Was Wrong,Name Calling is a MUST
Brennan Scanlon By: Brennan Scanlon, Referral Institute Cincinnati As a younger man I have fond memories of conversations I had with my older brother. He was successful in business and had many friends. Knowing this, I always paid close attention to what he had to say. On a car ride to lunch one day, he […]
