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Below you’ll find daily highlights from my Instagram Reels and my daily blog, The Puzzle.  WHY did I call the blog “The Puzzle”, because building a business is like putting together a new puzzle every day and never having all of the pieces:)

Turning Thanksgiving Into a Time for Impact

November 20, 2024 / Matt Plapp /
This Thanksgiving, let’s focus on more than just food—let’s make a real impact. We’re running a Thanksgiving Food Drive to support hurricane-affected families in Tennessee, West Virginia, and North Carolina.
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Day 221 – The Puzzle – My Daily Jams

November 20, 2024 / Matt Plapp /
For me, music sets the tone. Whether it’s a hard-hitting soundtrack during a workout or one to start my day, it gets me in the right frame of mind.   Recently
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Marketing Misstep? Why Creativity Beats Desperation

November 19, 2024 / Matt Plapp /
Pizza Hut is sending delivery drivers to other restaurants’ drive-thrus to poach customers! Total BULLSHIT! An independent restaurant owner would never camp out in their competition’s parking lot. If you
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Day 220 – The Puzzle – From Community to Customers: How Authentic Connections Drive Restaurant Success

November 19, 2024 / Matt Plapp /
https://youtu.be/9oqrjAuP-QM?si=Yu-cwy0-DCeCl0iO Today, I want to talk about something that could transform your restaurant’s impact on your community—and your sales—without ever asking for a dime. Sounds crazy, right? But trust me,
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QR Codes Done Right: Drive Customers to Action!

November 18, 2024 / Matt Plapp /
Restaurant Owners: Make sure your QR codes direct customers to the right place! If your QR code is placed next to a catering call-to-action, it should lead to your catering
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Day 219 – The Puzzle – You Have To Build The Foundation First

November 18, 2024 / Matt Plapp /
Big buildings amaze me.  A few weeks ago, I was in Dallas admiring the high-rises atop the hotel rooftop bar, and last week, the towering casinos in Vegas. I know
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Day 218 – The Puzzle – Holy Shit, It Worked!

November 17, 2024 / Matt Plapp /
It happened!   Something that should have happened four restaurant visits ago FINALLY HAPPENED!  Eianela of Metro Pizza inside of Ellis Island Casino DID IT! Long story short, I’ve got this amazing pizza
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Day 217 – The Puzzle – How to Build a Winning Customer Database for Your Restaurant: A Step-by-Step Checklist

November 16, 2024 / Matt Plapp /
Building a robust customer database is essential for your restaurant’s success. Recently, I wrote an article on this topic for PMQ Pizza Magazine, but today i wanted to dumb it down and
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Simplify to Succeed: Value Your Customers’ Time

November 15, 2024 / Matt Plapp /
No more homework! Overloading your customers with excessive tasks only frustrates them. Simplifying the process shows that you value their time and experience. Instead of overwhelming them with spammy requests,
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