Are You Giving?

Andrea-Whitley-Genuine-expressions-online-gift-basketsWith 4th quarter fast approaching it is time to consider your client and employees. Now is the time to say Thank You; Thank you for your business through these tough times, for your hard work; thank you for the referrals, and thank you for your continued support.

Giving a gift in the business world has become a tradition over the last few years. A few points to consider

• With the tough economic times we are facing, you may be thinking that maybe this year, I will not give a gift. If you have given gifts in the past, continue to do so. If you need to scale back on the cost, that is understandable but not sending any gift without any explanation may lead to hurt feelings.

• Consider a budget and stick to it. Plan ahead and talk to someone in the profession who can give you price quotes on small, medium and large orders. Also, order early! Many companies give discounts if you order your holiday gifts in advance.

• Know your customers! What are their likes and dislikes? Personal interests? Make the gifts personalized if possible with company colors, personalized card or labels and items they will enjoy.

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What office worker wouldn't love this!

• Are you going to include promotional items? When saying “thank you” to your clients and customers don’t overload a gift basket with pens, pencils, mugs, and note pads with your company logo. Just add one or maybe two items at most! Remember, this gift is to say Thank You.

• Is this gift for one person, 5 people or 10 people? Make sure the gift is the correct size.

Now that you have your clients/customer taken care of, now let’s focus on your employees. One great way to retain employees is to recognize and thank them for their hard work. It is important and sometimes forgotten. Businesses will remember their clients but sometimes forget their employees. They are the backbone of your company and deserve the recognition.

Listed below are some great gift ideas for clients, employees for even friend and family! Just remember that many companies are inundated with gifts the entire month of December. Giving a gift is a great idea but why not stand out from the crowd? The Holidays are a great time to send a gift but what about Fall, Halloween, Thanksgiving and New Year?

You can say thank you with a gift for Fall that could include items such as hot chocolate, marshmallows, flavored coffees and teas, chocolate truffles and biscotti. Or you could send one with bread and soup mixes for those cool fall days. Who wouldn’t want a warm bowl of soup on a cool fall day?

Halloween is another time to send gifts:
• Candy baskets with ghouls and goblins or pumpkins and black cats. Each one overflowing with treats such as popcorn, Skittles, M & M’s, Reese’s Peanut Butter Cups and more! If you are trying to stay healthy you can always sugar free and fat free snacks.

The Holidays, Winter or New Years, are always a great time to let someone know you are thinking of them.

• Snowflake boxes, Santa bags, stockings, winter baskets, gift boxes and more; all of these can be filled with winter treats from candy to coffee or summer sausage and cheese with crackers to peanut brittle and fudge or truffles.Holiday=Christmas_Greeting-holiday-company-employee-gift-baskets

For any of the gift ideas mentioned here, please allow Genuine Expressions to provide these gifts. We can do one to two baskets for a company or as many as 100+, all of which can be customized. Or you can order from our great selection on-line! Please visit www.genuine-expressions.net. If you would like to place a custom order or large quantity order call Andrea Whitey, owner, at 513-532-1494 or email awhitley@genuine-expressions.net.

Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.

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