Unlock the Power of Storytelling: How Sharing Your Journey on Social Media Builds Your Brand

Instead of me just saying “Grow Your Brand,” Here’s how telling your story on social media actually works

A couple of weeks ago, my good friend @kraakje made me some badass custom Jordan 1’s. She added many specific details about me—the perfect shade of orange, a nod to “Deez Nutz,” and even the logo from the restaurant where my wife and I had our first date. But here’s the thing: I didn’t tell her any of that directly.

So how did she nail it?

Because I’ve been telling my story, and my brand’s story, on social media for so long that it was all right there for her to see, she didn’t have to ask because I’d already shared everything that mattered to me.

Telling your story online might seem simple, but almost no one is doing it right. People want to connect with your brand, they want to follow your journey. Now is the time to start sharing your story on social media. It’s what will set you apart

Want to learn how to boost your social media engagement and tell your restaurants story? Check out my daily blog and podcast on Restaurant Marketing That Works for more insights, and stories like this. Link below!
https://restaurantmarketingthatworks.com/
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Capturing Attention: The Key to Skyrocketing Your Restaurant’s Sales

ATTENTION, ATTENTION, ATTENTION…..

That’s the most effective way to grow your restaurant’s sales. When we visit restaurants, we do live videos to build hype around the restaurant. It brings thousands of views every single time and boosts the restaurant’s sales.

Are you looking to boost your sales? Then click the link below to apply to be featured on the ABR Roadshow.
https://americasbestrestaurants.com/get-featured
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Why Wendy’s Social Media Strategy Works:Lessons for Restaurants

You might look at Wendy’s social media and think “what the hell?”

If you think consumers get on social media to see your boring food pictures or to hear about your specials you’re sadly mistaken. They want to be entertained!

Wendy’s gives consumers what they want on social media which will continue to keep them relevant in the algorithm.

Check out the link below to get more restaurant marketing secrets👊
https://restaurantmarketingthatworks.com/
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The iPhone Revolution: Transforming Restaurant Marketing with Free Online Marketing in 2024

As of 2024, the iPhone is the most powerful marketing tool. Unlike in 1999, when you had to pay for all of your advertising, now you can create content online FOR FREE to attract more eyes to your restaurant and drive sales.

Looking to learn more about how to drive massive engagement through social media? Then check out my free daily blog and podcast featured on Restaurant Marketing That Works where I teach you how to effectively run a business.
https://restaurantmarketingthatworks.com/
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Shifting Focus: How Our Wins Chat Reinforces Positivity and Core Values

Too often, people focus on the negative in life. You see it everywhere in the news, on social media, and in people. In our company, we launched our wins chat so we can keep the positive in mind and reinforce our three core values: Positive Mindset, Growth Orientation, and Collaboration.

Enjoy this advice? Looking to better your own business? Then you need to check out the link below and listen to my daily podcast ‘Restaurant marketing Secrets, where we get down to what it takes to run a successful business.
https://restaurantmarketingthatworks.com/
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Day 181 – The Puzzle – HOW I’D USE SOCIAL MEDIA TO SKYROCKET MY RESTAURANT’S SALES

Restaurant owners, are you ready to drive sales to your restaurant with the click of a button? Check out DRYVER: https://getdryver.com/

In this video, I’ll show you how leveraging social media marketing the right way can transform your restaurant’s sales. We’ll dive into real-life examples, like how a pizza shop grew from $500K to over $5 million in sales by telling its story and connecting with the community on social platforms.

Social media is about more than just posting food pics. I’ll cover why creating authentic content that tells your story, highlights your team, and engages your community is key to building lasting relationships with customers. Plus, we’ll discuss the power of platforms like Facebook and Instagram for long-form storytelling and quick, engaging content, and how using both the right way can maximize your visibility.

If you’re new here, I’m Matt Plapp, CEO of Restaurant Marketing That Works. For the last 15 years, I’ve been helping restaurants improve their marketing and drive sales using proven effective strategies—so stick around, and let’s start growing your restaurant together.

Restaurant owners, are you looking to drive more sales and level up your restaurant’s marketing with massive attention? Then click the link to check out all the awesome resources and services offered on Restaurant Marketing That Works!

https://restaurantmarketingthatworks.com/
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How DRYVER’s Smart Offers Helped Boost Restaurant Sales by $1,300 with Targeted Upsells

DRYVER’s Smart Offers feature earned this restaurant an extra $1,300. This was achieved by utilizing our upsell feature. With DRYVER, we targeted a group of customers who, on average, spend $35 per visit and incentivized them to spend $45 instead so they could earn double points.

Want to learn more? Click the link below to have a call with the team at DRYVER today.
https://getdryver.com/
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Mastering Community Engagement: How Tacos Don Hector Entertains and Connects

This week, we’re putting the spotlight on @tacosdonhector! His Instagram is a masterclass in using entertainment to build a strong, loyal community. Scroll through, and you’ll notice it’s not all tacos—his feed is packed with personality, humor, and love for the people around him. His posts focus on sharing his personality and highlighting the people around him, making his content engaging and authentic.

Want to create engagement like this restaurant? Then you have to check out Restaurant Marketing That Works for industry-leading resources like the ABR Road Show, DRYVER, and my daily podcast Restaurant Marketing Secrets.
https://restaurantmarketingthatworks.com/
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Targeting Seniors: The Key to Building Restaurant Loyalty Programs Amid Rising Prices

Seniors are key to building a strong restaurant loyalty program. As prices rise, many people are dining out less. However, those 65 and older are still eating out regularly. Why is that? They’ve become the fastest-growing group in restaurant loyalty programs. By marketing to an older audience, you can increase your sales and enroll more people in your loyalty program.

Ready to take your restaurant sales to the next level? Then you have to check out RMTW for industry-leading resources like ABR Roadshow, DRYVER, and my daily podcast Restaurant Marketing Secrets.
https://restaurantmarketingthatworks.com/
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