Chipotle’s latest move might seem desperate and lose them money, but it is secretly genius. They are giving out free burritos, which is an offer that is impossible to say no to. It makes you feel stupid not to take advantage of this offer, and this is intentional. They will get you to come back, get new customers, extract their data, and retain them. This makes them huge profits in the long run and is an investment for the future of their customer base.

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