For small restaurants, your community isn’t just important, it’s everything. You’re not pulling in crowds from across the state. Your best customers are the ones who live down the street. That means getting your name in front of them as often as possible. My dad ran an insurance company when I was growing up, and he sponsored anything he could get his hands on. The result? Everybody knew him. He didn’t just work in that community; he owned it. That’s the mindset your restaurant needs.

If you want to attend one of @DavidScottPeters events, next week is your next opportunity to go, so head over to his page and get your tickets.