You’re busy, I get it, ME TOO!

The other day I was giving a restaurant owner friend some shit about how he’s slacked on his marketing and he fired back “You’ve got a team, it’s much easier for you.”

So, I fired right back at him “What is 56 people today, was me and Ashley for 10 years.  Everything that employees do for me now, I did on my own. So what I’m telling you isn’t from a person that’s not put in the work for many years just like you need to.”

“You’re right, my bad :)” he said.

It was a great conversation, it was me holding someone I look up to, accountable.  Because, at that time what I was seeing was someone who was putting in place marketing programs for THAT WEEKEND!  

If you’re planning this weekend’s promos today, then you’ve lost.  It’s called PLANNING TO FAIL! 

I get it, you have a crazy freaking job.  But I also know that many of your signed your name on the line of many loans and personal guarantees, so it’s time to buckle up!  Your sales today are not a product of this week or this month.  Your sales today are a product of many months and that’s why I’m such a stickler for having a well-thought-out marketing plan and working ahead.  

So go ahead and get caught up, but by August 1st I wan to see you ALL have 60 days planned out, delegate to your team, and a plan in place!