Ladies and gentlemen, here are my ROCK…STARS!
In blog post-Day 110, I wrote about the 10 rocks that we have planned out for this quarter; now let’s talk about who’s ready to tackle those and what I think they’ll bring to the table with regards to their skillset!
SO WHO’s GOT WHICH ROCK!
RMTW ROCKS
1st – Bruce Plan – Well, Bruce is in charge of it. He’s the only person who doesn’t have a cartoon at the writing of this post. Bruce is our new CFO, who starts next week, and to put it lightly, YES, he has the qualifications to make this plan happen. Bruce comes to RMTW from the restaurant business, where he guided a few owners from 2 restaurants 15 years ago to 16 today and upwards of $60 million in annual revenue. So, we have the perfect caption at the helm of this rock!
2nd – Marketing Plan – David Schlotter, our marketing director, is tasked with this Rock. David started his restaurant marketing agency while he was still in high school. After graduation, he was smart enough to realize college would be a mistake, so he joined my online restaurant marketing training program. In 2020, as the pandemic reared its ugly head and I desperately needed a creative mind, David joined RMTW! Since then, he’s been my righthand man, and he typically knows what I’m thinking before I think it, I blame him for the bad ideas:) David will crush this like he does everything else in life.
3rd -Accountability Charts Completed – Doug Smith, our COO, gets this fun task. I say “Fun task” because this is the exact work I can’t stand 🙂 I was on a call a few weeks ago with Cameron Herold, the author of the book Vivid Vision, and he pointed out that a fantastic COO’s true ROI is that they take what you don’t want to do and crush it. Well, that’s Doug. He will dig into this project like he’s building a skyscraper and get it across the finish line as well as anyone.
4th—Find A Replacement For Workplace – Tom Mosher, our Director Of Tech, is tasked with replacing a massive piece of software that we’ve built our company around for the past five years. Tom, too, was a former agency owner, and when we met, I knew I had to have him on our team. Tom is a wizard at tech like this and has a deep love and admiration for automating communication. Tom was also a General Manager of a restaurant, so he knows what owners are looking for with regard to communication, and for those reasons, I know he’ll find the exact solution we need.
DRYVER
1st – Launch DYRVER 1.1 – Ashley Mullins, our DRYVER Director Of Operations, will continue to build this rocket and pilot us to where no other restaurant marketing software has ever gone! Ashley is employee #1 for this company and has been by my side for 13 years. I’d wager that she’s built more restaurant marketing campaigns than ANYONE in the world! And BADASS ones that drive sales at that. She knows exactly what we are aiming to develop and will not only pilot DRYVER 1.1 but 1.2, 1.3, 1.4 . . . YOU GET THE PICTURE!
2nd – Hubspot Client Organization Complete – Scott Douglas, our Director Of Client Success, will steal all of Canada’s internet bandwidth to make this happen if he has to:) Scott is the king of the organization and understands more than anyone how important it is to have systems that communicate properly with clients. With his help, our customer service will be at levels never seen in this industry.
3rd – 70 new clients of DRYVER or DRYVER Upgrades – Shaheen Kazemi, our Director Of Sales, is tasked with helping restaurants drive more sales! Shaheen was a client of ours for seven years before he joined the team in 2023, and for 28 years, he owned two highly successful restaurant concepts in Cincinnati. Having Shaheen by our side is a one-two punch like never before. Having software as powerful as DRYVER and a retired restaurant owner like Shaheen will be a force to be reckoned with.
America’s Best Restaurants
1st – ABR Roadshow Customer Conversation Journey Complete – Austin Turner, our ABR Director Of Operations, has steered this ship for many years in one way or another. Austin was a road warrior for two years, traveling for three weeks every month and filming at over 1,000 restaurants. Austin was built to fix this problem because he saw it firsthand when it went wrong. He will have our clients more educated, excited, and ready than ever for their ABR Roadshow visit.
2nd – All Sales & Marketing Reports In Hubspot – And doing the math, nine leaders and ten rocks, you knew someone was getting stuck with two rocks. Well, that poor sole is none other than our COO, Doug, AKA Dough Smith. I like the results of reports, and Doug LOVES making them happen, so there’s zero doubt that we won’t have analysts out the wazoo before we know it.
3rd – Launch ABR Roadshow 4.0 – This rock belongs to yours truly, me, Matt Plapp:) I can’t wait to dig into this and bring to market the first-ever trackable system for a “TV Show” like the ABR Roadshow. Imagine if every cable show from the 90s that highlighted restaurants gave those owners a way to build a database off of the exposure and drive sales on autopilot…HOLD MY ROOT BEER!
