We have a huge task ahead of us. My overarching mission is to build DRYVER into restaurant marketing software that allows restaurant owners to depend on it to help them run their annual marketing plans.  As I started working on a punch list of “What we have to do,” it got me thinking: where are we now with each of these items?  

I’m being 100% transparent with all of you and will build this company right in front of your eyes. The list above is the major features that my marketing firm, RMTW (Restaurant Marketing That Works), and Repeat Returns each brought to the table to create DRYVER.  This is a collaborative effort, and your input and expertise are invaluable. The 20 items listed above are what I deem to be the major points.  Yes, there are another 20 or so items, but these are the ones that we’ll be focusing on together. These are the marketing initiatives that DRIVE SALES!

I created this list and scoresheet with a goal in mind.  I want to give it to some of our customers and my team and get their opinions.  The first two columns represent what we each brought to the table.  The third column is where we are now, in August 2024, with the merger of most of our systems complete.  And the last two are where I want to get over the next 16 months.  

I still need to complete my scoresheet personally. I sent this to my team today and started to gain their feedback, but before I look at any of theirs, I will do mine. I placed a 0 where the feature did not exist prior. For example, Repeat Returns did not have a program for new customer acquisition through social media, and  RMTW did not have point-of-sale integration.    Where there’s a 10, that’s where one of the two was doing this at a VERY HIGH LEVEL!  And where it’s blank is where I think it’s somewhere between 1 to 9.

– New Customer Social Media Acquisition
– Social Media Retargeting
– Website Customer Acquisition (non sales)
– Account Management & Customer Consulting
– Graphic Design
– Retention Campaigns
– Offer Gallery Option – Multiple Offers At Once
– Lost Customer Win Back
– Charity Programs
– Point Of Sale Integration
– Frequent Customer Loyalty
– One-Off Promos That Drive Sales “Smart Offers”
– In-Store Marketing Programs
– Smart Surveys
– Smart Send & Delivery “Top Of The Inbox”
– Short-Term Program Reporting
– Long Term Reporting
– Weekly Program Reports
– Automated Marketing Calendar
– Email Lift Dashboard

That’s all I’ve got today. Stay tuned…

MP