I figured it out.  I figured out WHY my blog from August 23rd was relevant to you and your restaurant.  In day 136, CLICK HERE to read, I spoke about the new double drive-thru at Chick-fil-A with a “mobile app order lane only.”  

I was amazed, shocked, and pleased all at the same time.  I wrote that blog on it, and a podcast is coming soon.  But at the time of the 1st blog and when I started the podcast, I wasn’t sure WHY it mattered to you.  

But now I know.  Their ability to have that second drive-thru is the product of a massively strong brand.  A brand that took 50+ years to build.  One that has its customers waiting for what’s next.  The simple fact they can easily pull this off and get me, a person who does not do restaurant apps, to download the app and order twice to take advantage of this shows you the power of their brand.  

I think you should do this too.  This means you can build a brand so strong in your community that you can do things outside of the norm to drive sales.  But I’ll caution you.  To do this, you must be ok with doing stuff for years before the payoff.  You can’t be wholly focused on what the benefit will be this week or even next month.  You have to be prepared to take action for the long term. 

P.S. The book cover above is precisely how you can become a brand like I’m talking about. It would help if you started doing things that are OUTRAGEOUS.