We are going to create an industry first.  

The first-ever “Restaurant Customer Management Software.”

In the business-to-business world, we have what’s known as a “CRM.”  

CRM = Customer Relationship Manager

Hubspot and Sales Force are the big boys.  We use Hubspot for our company.  EVERY customer we work with, or every restaurant lead that we have goes into Hubspot.  Then, our teams use that to manage the relationships, and our sales and marketing programs also run off that.  We build marketing funnels inside of our CRM so that we can take customers on different journeys based on where they are in our lifecycle. 

But in the restaurant business, CRMs don’t exist.  Everything is a one-off solution.  Restaurants commonly have customers in many different software and programs going down different paths simultaneously.  Email software they use for their customer marketing, a text program for one-off promos, a loyalty program for their best customers, and review programs for relationship management are the common ones.  

With DRYVER I aim to change that.  When we acquired Repeat Returns, we knew this opportunity existed, but we didn’t realize how badly it was needed. Just this week, we discovered that one of our restaurant clients with MANY locations only has a fraction of their customer data landing in DRYVER.  You see their POS integration and program inside of what was Repeat Returns was built 100% for loyalty.  So customers may order online or inside the restaurant but not opt for loyalty (which only 15% do) and then become GHOSTS!  

This is BAD!  These are customers who are doing business with this restaurant, and they need to become part of a marketing program. Consumers aren’t stupid. They know when they give their email or phone number to a business that, it will more than likely trigger a marketing message, AND IT SHOULD…EVERY TIME!

But here is where the program lies: this customer, and many others, were only using Repeat Returns for Loyalty, so there really needed to be a natural place for non-loyalty customers to land.  So unless these restaurant owners get a secondary program and add those customers to a mass marketing list, then they will remain ghosts collecting dust on a spreadsheet somewhere.  

Well, I am going to change that!

 My team and I will alter the path of EVERY customer who enters DRYVER, and we’ll create the first restaurant CRM, or as I think it should be called a “Restaurant Customer Management Software.”  And now that I type that, we should go with CRMS, “Customer Relationship Management Software.

In the picture above, you can see what I’m talking about.  Every point in the equation where you gain customer data goes to the same place and a journey starts:

– Online Orders

– Marketing Acquisition

– In-Store Marketing

– Your Restaurants Point Of Sale

– Website Forms

– Emails To The Restaurant

– Catering Inquires

You name it, and they land in the same place.  But they must be greeted correctly.  If they don’t come in for Loyalty, they shouldn’t get a Loyalty email.  As an example, if it’s an online order that DOES NOT opt-in for your restaurant’s loyalty program, then they should get a “welcome email.”  This welcome email is your chance to say thank you and bride them for the next visit.  There are so many opportunities here, and it’s about time we solve it with DRYVER!