Day 1 of Wing Fest, and the show’s BEST MARKETING, has to be Double Dubs.  They are SHOW stoppers every year, but this if the first year I’ve seen the school bus.  In episode 710 of my podcast, Restaurant Marketing Secrets, I spoke about Grassroots Marketing. 

WELL, this is Grassroots Marketing on top of Grassroots Marketing.  They could have shown up, had their booth, and then went back home and told the world about their success at the National Buffalo Wing Festival.  But no, they showed up and SHOWED OUT! 

The bus blew me away, but then you go into the venue, and they’ve got a fantastic display of the crazy chicken below out in front of their booth to stop traffic.  

My friends, you can go all out and then go DOUBLE DUBS all out. 

Stay tuned for a few blog posts and podcasts this week on Wing Fest.