This email landed in my inbox this week, and I had an idea.  

I will send this email to the majority of my team, 30 or so, and ask them to do a DEEP DIVE into this restaurant’s marketing.  

Why send it to a large group of my team?

#1 – We don’t all have the answers.  Yes, I am pretty well equipped to do this independently, but my question is, “What else can I learn?”

#2 – It’s not always about telling or showing your team.  You have to allow them to FIND IT.  Many times, what we find in a journey can teach us better than the greatest teacher.

#3 – It’s about the journey.  There’s just something about going on a scavenger hunt that awakens you.  

So, while I’m itching to open this email and start clicking around, you will have to wait.  I plan on publishing my review on Wednesday, followed by my team’s reviews on Thursday.  

Stay tuned. 

But in the meantime, if you’re a restaurant owner, do this on your own.  Take an email that you got from a competitor and CLICK AWAY.  Make a list of what you found that you think needs to be changed.  And then use that to guide your marketing.