This is from a review I left two months ago after getting my oil changed.  I ONLY did it because the young lady helping me asked me to AFTER she confirmed I was thrilled with the service I got.  She said, “Great, it would mean a lot to me and my job performance ratings if you left a 5-star review on Google and mentioned me by name. My name is Kylie.”  It was easy to remember since my niece’s name is Kylie.  

So, a few minutes later, when I had a chance, I left the review. 

Then, yesterday, I got an email notification that someone had replied to my review.  When I looked, I recalled the experience.  I was not only amazed it took two months to answer but also by the fact that they copied and pasted a response even though I was particular.  

First, let’s talk about online marketing related to social media.  Review sites like this, I consider a form of social media.  And the first word in Social Media is (insert drum roll) SOCIAL!  

The idea behind social media is to be SOCIAL!

That means you respond to every post comment, every share that you can see, and every review that customers leave.  

Could you put it this way?  If you approached me in a restaurant and said, “Matt, how was your meal?”  And I replied, “Awesome!” 

Would you keep walking and not respond to me?  

OF COURSE NOT, THEN STOP DOING IT ONLINE!

If we want to win in the game of marketing, it’s time to wake up and do it right!