Orange Shoes

MP Shorts

MP Sweatshirt

MP T-Shirt Underneath

MP Beanie

You must LIVE YOUR BRAND!

This week, I gave a presentation that I’ll share on this blog soon based on my ABR strategy and the five MUST-HAVE restaurant marketing funnels.  In the last community funnel, I discuss “Always Be Brand.”  And yes, I guess I “the” out of there, but mistakes happen, right 🙂

You MUST be your brand when you’re out in your community, in the gym, on a walk…wherever you are.  You’ve leveraged your life, and I don’t think Nike or the Dallas Cowboys will send you a check soon.  The picture above is me working out today, getting read to do some sprints.  I had on head-to-toe, MP, and our brand of orange.  I do this to support what I’ve gambled my life on and to remind me why I do what I do.  

Let’s go, restaurant owners; let’s all agree to hop on the brand wagon (see what I did there) and live what we do daily.