Two elements that play a role in gaining MASSIVE attention for your restaurant are Excitement and Creditability.
And today, I want to dig into how America’s Best Restaurants and the ABR Roadshow are helping restaurants leverage those two to get MASSIVE ATTENTION!
WHY DID WE CREATE ABR?
Back around 2018, as I looked at the restaurant landscape, I realized there needed to be a voice for independent restaurant owners. There wasn’t a platform where they were getting the attention they deserved and a place that had their back. You had consumers finding them on sites like Yelp, but they didn’t control that narrative. On its last leg, you had shows like Diners, Drive-Ins, and Dives that featured 50 or so restaurants per year on a medium cable TV. I had created the brand America’s Best Restaurants but didn’t have a vision yet.
From 2018 to 2020, we played around with many different ideas for it, and then in 2021, it hit me. We needed to create a channel, a show, that was all about these hard-working mom-and-pop restaurants. So, in May 2021, I bought our first Mercedes Sprinter van, and we hit the road, filming 348 restaurants in the last 6 months of 2021.
We learned a lot in those 6 months, and in 2022, we officially launched the ABR Roadshow. As we finish 2024, we are crossing our 2,000ish episodes filmed in 3 years. We are gaining BILLIONS of online engagements for the restaurants that need it the most, and I can’t wait to see what the future holds.
EXCITEMENT
Something that ABR gets people is EXCITED! Whether they know about us or not, consumers say, “America’s Best Restaurants is featuring my favorite burger spot!”
The excitement our name and show bring is unlike anything else. While typing this article, I discovered a story recently published by FOX 17 in West Michigan. They decided to highlight a local restaurant collaborating with a local brewery. The restaurant was Hamburger Mikey’s, and in the article, they included the restaurant’s visit from America’s Best Restaurants 2 years earlier! CLICK HERE to watch their episode.
Think about that: a significant TV station turning to a social media show as the key part of their story. WHY? Because it’s exciting!
CREDITABILITY
IN CLOSING
Back to my main point: MASSIVE ATTENTION!
We’ve had restaurants tell us, “I could record my video, I can do what ABR does on my own.”
Oh, could you 🙂
The facts are, YOU can’t. What we bring to the table is one-of-a-kind. The ABR Roadshow from America’s Best Restaurants makes gaining attention easier than anything else for the reasons above.
