As I prepared for our URMP training starting next week, it hit me.
It’s simple math.
Your goals are a math equation.
You want this, and you currently have this.
You did X to get what you have, so do that more often to get what YOU WANT!
Ok, maybe that isn’t very clear.
Let’s say your restaurant did $500,000 in sales in 2024, and that was from 20,000 transactions. That 20,000 transactions came from 3,000 customers.
What marketing effort did it take to drive those 3,000 people into your restaurant?
– Impressions
– Reach
– Clicks
– Comments
– Opens
The list goes on and on. But it’s simple math: You spent a certain amount of marketing efforts to get what you got. Now, let’s figure out how to spend what you need to get what you want!
