TODAYS puzzle piece is a the BIGGEST piece of the puzzle, YOUR PEOEPLE

——

Back in January 2019 I met this young man at this building.

I was holding a restaurant marketing seminar for marketing agency owners in Cincinnati at Union Hall and he was one of the 51 in attendance.

I remember looking out at the room of mostly 40-50 year old men and thinking “is this kid lost. Did he scooter here, call security.”

And then I heard his story.

How he decided to bypass college to build his restaurant video and photography business. And how not too long after that he stumbled upon my book and online training and changed his company into a restaurant marketing agency.

When he saw the event we were having, he knew he had to come down for it, so he grabbed his cousin flew down from Philly.

Over the next 12 months I got to know him more and really see the talent he possessed.

My business coach Billy Gene had been on me to hire a personal videographer to document my journey and capture better content to market our company, you know the stuff I preach to all of you all 🙂

So in December of that year (maybe early January) I wrote a now hiring Facebook post with David in mind. I wrote it REALLY REALLY detailed thinking this kid would see it and jump all over it.

But he didn’t, and I was scratching my head. So after interviewing a few people and narrowing it down to one person I decided to give David a call and ask if he saw the post.

And in fact he did see the post, but the line about moving to NKY was a deal breaker. So after some discussion we determined he could travel with me every other week and edit in Philly, thus eliminating the only hurdle.

In January 2020 he tested the waters by filming me at an event I held in Jacksonville Florida, and as they say “the rest is history.”

When the pandemic hit in March of that year we never skipped a beat. We stuck to our plan, in fact we ramped it up. We were on the road 2-3 weeks every month, hopping from one plane to another.

And then in the Spring of 2021 when I told David, Luis and Doug that I was going to buy a Mercedes Sprinter van and wrap it so we could drive all over the US to start filming the ABR Roadshow from America’s Best Restaurants.

David didn’t hesitate and jumped in feet first.

What’s even more impressive is that David not only kept doing all of his duties as my videographer, but he also become the 1st videographer for ABR, edited the first episodes and then hired the team of editors that would end up editing the first 500 episodes. David also oversaw the production and branding.

All of this from a kid who went straight from high school to the big leagues.

At one point David was in charge of a team of 10, including his mom, who became an account manager in 2022.

Now it’s 2024 and he’s our marketing director and helping us shape what will become a $100 million company by 2030.

So now that I gave you the backstory of who he is, let me tell you how I feel about him.

He’s an absolute rockstar who never says no, never doubts the vision and is always ready to go at a moments notice. He’s one of the best people I’ve ever met and to have him on this journey with me means a lot.

He’s one of my WHY’S!

I’m doing what I’m doing to see him become a millionaire and look back on the many years together and smile.

Thank you David, I appreciate all that you’ve done, all that you’ll say yes to in the future and more than anything for being a great friend.