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\This Attention Audit is something I created many years ago to understand where our clients were in the marketing process.  At one point, I thought could help anyone, like I was the restaurant marketing SUPERMAN:)  However, as we took on more clients, we realized that not all restaurants are created equal in marketing, and their sales don’t always reflect their brand.  So, I made this Attention Audit to help me see where a restaurant was with the basics and how self-aware they were.  My team and I would complete the audit and have the restaurant owner do it independently.  Then, at the next meeting, we’d compare notes.  

To my surprise, most owners were harder on themselves, which was relieving.  

Your brand strength is what makes gaining customers easier.

And, to build an incredible brand, you need ATTENTION.  You can either get massive attention by spending more money than everyone else, like the big brands and chains, or you can DOMINATE every category on this Attention Audit.