I don’t get it. Who and why are businesses paying for publications like this? Every month, I get this publication—a few, as you can see—for a small community in Columbus, Ohio. When I open it, I see ads. I see businesses paying their hard-earned money to be in this publication, and for the life of me, I can’t figure out why. 

Now, I’ll say this: I firmly believe that all advertising works, no matter the medium. It can and will work if the audience is there and you have the right message. 

I don’t have an issue with YOU buying ads in magazines like this because many of you are. I have a problem with what you’re NOT BUYING!

You’ve yet to adapt to the changes 10+ years ago in the marketing world. The digital options exist for you to reach these people on their phones multiple times per day, every day of the month, for LESS than you’re paying for an ad in magazines like this.  

So, pull out your P&L, look at all the stupid places you’re spending your hard-earned marketing dollars, and get into this century.  

Oh, and I don’t even want to talk about the fact that I get TWO magazines every month, I wonder if that’s helping circulation 🙂