CLICK HERE to download your Restaurant Marketing Promo Planner 1-Sheet.
When it comes to restaurant promotions, failing to plan is planning to fail — and that’s exactly why we created the ABR Promo Planner. This one-sheet system makes it easy for any restaurant to organize, execute, and dominate their marketing campaigns with maximum impact.
Here’s how it breaks down:
Your Promo Starts With a Plan
Every great promotion needs a few basics up front:
Promo Title
Promo Dates
Promo Owner
Promo Goal
Promo Partner or Sponsor (if applicable)
Getting these details dialed in first ensures your team knows exactly what’s happening, when it’s happening, and why it matters.
Your Promo Checklist: 4 Steps to Success
Once you’ve filled in the basics, it’s time to check off these essentials:
Create an In-Store Promo Sheet – Something tangible for your staff and guests to see.
Design In-Store Graphics – Banners, posters, and displays to catch attention.
Order Team Swag – Shirts, buttons, or hats to hype up your promo internally.
Build Your Marketing Plan – Including organic social media, email campaigns, text blasts, and paid ads.
Remember: Money follows attention.
The more buzz you create inside and outside the store, the bigger your results.
The 14-Day Countdown
We even mapped out a simple two-week action plan to take the guesswork out:
14 Days Out: Launch a social media post, print your graphics, and review the plan with your team.
11 Days Out: Confirm swag is ready, film a promo video, and tag your email/text lists.
7 Days Out: Install in-store graphics and go live with Facebook/Instagram ads.
4 Days Out: Push hard in-store and blast another video and email.
1 Day Before: Final team huddle and personal text blasts.
Day Of the Event: Share live content and blast to your openers only.
Consistency over two weeks turns a random promo into a real event!
Track Your Success
Finally, we encourage you to track your weekly stats:
Promo spend
Customer count
Email open and click rates
Social media engagement (likes, shares, comments)
Video views
Rank your overall effort 1-10 and note what to tweak next time.
“No matter what you do, your job is to tell your story.” — Gary Vaynerchuk
Let this Promo Planner help you tell it louder and better than ever.
