When PMQ Magazine pulled back the curtain on our orange-splashed strategy at America’s Best Restaurants (ABR), they didn’t just feature another marketing guy—they spotlighted a movement. To hear the PMQ Podcast interview CLICK HERE

Let’s break down what that means, why we’re doing it, and how it’s working.

🔶 Visibility Is the New Currency

Most mom-and-pop restaurants are invisible in their communities. Not because they aren’t great—but because they’re quiet. Meanwhile, the national chains have mastered attention at scale.

That’s where we come in.

As PMQ shared, when I started ABR, it wasn’t just about marketing restaurants. It was about making them unignorable. That’s why our Roadshow crews show up in blazing orange gear. That’s why we built an experience that gets restaurants out of obscurity and into their customers’ daily scrolls.

We’re not selling video. We’re selling visibility.

🎥 ABR Roadshow: Diners, Drive-Ins & Disruption

The article nailed it when they compared the ABR Roadshow to a modern take on “Diners, Drive-Ins and Dives.” But let’s be clear: this isn’t just nostalgia TV. This is a 10-month content and marketing campaign wrapped in a show that generates ROI.

• 800+ restaurants a year

• 20x the engagement compared to their own marketing

• Localized storytelling that converts watchers into walk-ins

This is the backbone of our flywheel—and it’s the beginning, not the end.

🔁 From Visibility to Loyalty

As I told PMQ, most restaurants don’t have a customer database. They have receipts. That’s a problem.

So we built DRYVER Acquisition to create lead funnels.

We built DRYVER Loyalty to monetize those leads.

And we’re expanding DRYVER Catering to help restaurants tap into recurring, high-ticket customers they’ve never even met yet.

This isn’t a one-off. It’s a marketing stack designed for long-term retention, not short-term flash.

🧠 The Why Behind the Orange

I’ve heard it a hundred times: “Matt, why the orange?” It’s simple.

Orange isn’t just a color. It’s a trigger. It’s attention. It’s unmistakable.

Our team rocks the orange because we want the community—and the restaurant—to remember this moment. When the ABR van rolls up, it’s a big deal. That’s branding.

The magazine article was titled “Orange Out” for a reason. This isn’t a color choice. It’s a positioning decision. And it works.

🚀 What This Means for Restaurant Owners

If you own or operate a local restaurant and you’re tired of being invisible, here’s the hard truth:

You don’t need more likes. You need more attention, more data, and more repeat visits.

That’s what we do at ABR. That’s why PMQ called us out. And that’s why this orange wave is just getting started.

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Ready to Get Noticed?

If you’re a restaurant owner ready to stop getting passed up and start dominating your neighborhood, schedule a chat with our team. We’ll show you how to turn obscurity into omnipresence—without spending like a chain.

📲 Visit AmericasBestRestaurants.com

Let’s go orange10