Day 43 – The Puzzle – This F1 Red Bull Car Is Out Of Gas, Just Like Your Marketing Programs

As we walked the aisles of the National Restaurant Show we couldn’t help but notice a GLARING problem with every marketing and point of sales booth. 

The issue they had was the same as the Red Bull F1 car above, NO GAS!

Literally, this car has no gas in it and every marketing opportunity being pushed on restaurants at the NRA show shared that.  There was ZERO focus on customer acquisition AKA gas to your marketing programs.  

As an example, there were COUNTLESS Loyalty programs and restaurant point of sale companies touting loyalty.  But they never talk about HOW you’re going to get members for said loyalty program. You know, your loyalty members.  Because I can tell you this, after the 3 month honeymoon period is over and your hard core guests are all members and your staff has quit or forgot, YOU PROGRAM IS DEAD!

Whether it’s your loyalty program, new customer program or birthday program, they all need traffic.  They need new people coming into that world every day and somehow that’s a topic that companies in restaurant marketing never want to talk about.  

You might say “Matt, why is that?”

Part of me says, damn I don’t get it.  But the other part, the majority, knows why.  They don’t understand customer acquisition and it’s hard to do.  It’s much easier to build a software and sit back and let it do it’s magic vs go out and build a team of experts that help restaurants find new customers every day through Facebook, Instagram, Google, Your Website and inside your 4-walls.  

My point being, they don’t want to spend the time or money to figure it out and it’s not scalable to them.  Which excites the HECK out of me, because we know how to do it and we are going to take the industry by storm over the next few years with our restaurant funnel programs that drive customers into the every single day on auto pilot. 

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