It’s not always what you expect.

Late last night David, Peter and myself flew to Virginia Beach to film episode 4 of The Heroes Of Hospitality, link below.

I had a picture in my mind how the 2 days of filming would go.

To me it was a pretty simple task, sit down and have a conversation with a client of 4 years about where this marketing relationship started in June 2020, where we are now in June 2024 and where we MUST get to for all future Junes 🙂

Dean is by far one of our most analytical clients.

You see, a few years ago Dean was the subject of a VERY in depth team meeting. He’d made some observations about the marketing we were doing together that some of us didn’t agree with.

Had this been a few years earlier I would have thought “WHAT, how does he not see what we are doing. Why’s he questioning these results.”

But I’d evolved as a marketer, entrepreneur and CEO. “This Matt” said AWESOME, this is exactly what we need. We need clients questioning our results, our theories and ideas. We need clients to push us to new limits and ones to FORCE us to make constant improvement.”

Flash forward to 2024 and we’re in a meeting planning out the Docu Series and the ideal clients to use as case studies for each side of the company. Dean was #1 on my list!

WHY?

You see, one of Dean’s major questions of us has always been “what’s the LTV of these customers? I’m sure many of them are coming back, but how often and what are the sales..”

For 4 years we’ve helped Dean drive $408,538 in sales through our restaurant customer acquisition marketing program. This program has accumulated over 3,000,000 (YES MILLION ) Facebook impressions that have lead to 43,006 post engagements.

But more importantly those engagements have built a database of 13,113 for his restaurant.

AND those customers are the ones who drove the $408,538 from 7,723 visits.

So yes AWESOME results, but WHAT ABOUT after those first visits?

Think about it, those 7,723 visits could have generated 1 visit more in 4 years or 70,000 visits?

That was the issue Dean had, HE DID NOT KNOW!

And this my friends is why we acquired Repeat Returns, a restaurant marketing software that follows your customers AFTER those initial visits (which is what we specialize in).

NOW WE CAN ANSWER THAT and that’s why we flew to Virginia Beach, to meet with Dean and see how his first two months on the Repeat Returns software was going and if it was answering his questions.

What he did next BLEW ME AWAY and it’s in this video,CLICK HERE to watch!