Day 64 – The Puzzle – Documenting Your Journey

Twice in the past 24 hours I’ve repeated this statement “stop using social media as todays money mailer and a place to puke your menu pics. Instead tell your story and become the reality show your community is craving.”

I want you to do me a favor so that you can understand what I’m talking about.  Look up the 3 local restaurants near you right now and go to their Facebook.  

Chart how many posts they made since May 10th and then how many were selling something, not selling something, solid community posts or telling their unique story.

DEFINITIONS

– Selling = Post about WHY to come eat and drink there.

– Not Selling = Happy Memorial Day & NOT SELLING “come celebrate with us”

– SOLID = Community oriented post (ex. one of the posts on Restaurant #1 was a little league team celebrating their big win).

– Telling Your Story = Exactly what it sounds like

The picture above is mine, on the back of a piece of mail that arrived today.

Restaurant #1

– # Of Posts = 32

– Selling = 22

– Not Selling = 6

– Strong Non Selling Post = 4

– Telling Their Story = 0

Restaurant #2

– # Of Posts = 14

– Selling = 12

– Not Selling = 1

– Strong Non Selling Post = 1

– Telling Their Story = 0

Restaurant #3

– # Of Posts = 16

– Selling = 15

– Not Selling = 1

– Strong Non Selling Post = 0

– Telling Their Story = 0

I’m not going to go any deeper than the numbers above.  If you can’t see the opportunity that exists and how BAD your competition is then that’s your fault. 

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