Well, companies in the big cities are finally waking up, when will you?
Since 2016 I’ve been traveling the country and scratching my head by the fact that NO ONE is targeting me when I arrive through the tourist marketing options inside of Facebook.
Equally perplexing is the fact that no local restaurants target me at home.
Well, I’m hoping that’s about to change. Since around 2010 I’ve been helping restaurants run targeted ads on Facebook. By 2014 I figured out how to use Facebook ads to drive sales and by 2015 I created a solution to gather customer data and drive sales. From 2014-2020 we spent millions for clients on Facebook ads and helped many restaurants grow.
I’ve been waiting for the day to come for you all to wake up to this opportunity, and maybe it’s here.
WHY?
Well, because I’m now finally seeing tourist marketing on Facebook. In fact, I started getting more and more of it in 2023. This past week I flew into New York to take a cruise with my family and right away I was hit with many offers to restaurants and attractions. In fact, the coffee mug picture above is from one of those ads. Edge NYC targeted me with an ad for their observation tower, and $190 later this video was created…CLICK TO WATCH.
So I’m excited because if these spots in big cities are finally jumping on board, then maybe, just maybe local restaurants won’t be far behind.
CLICK HERE to listen to episode 667 of my podcast, Restaurant Marketing Secrets where I discuss this topic.