August and September are brutal for restaurants. Back-to-school and football steal your customers’ attention before they even think about where to eat.

You can’t beat football season, so join it. The restaurants that win this fall aren’t the ones fighting the distraction; they’re the ones becoming part of it.

Jerseys for your staff. A game day combo with a number that sounds like a deal. Small moves that make you the spot people think of before kickoff.

Learn how we can help your restaurant navigate tough times like these at the link in my bio.