I hate it every time I get an ad for a restaurant not even close to me, but I hate it more for them. They probably don’t even understand that’s happening, meaning they are actively wasting money because they don’t understand targeting.

The simplest way to start targeting better is to understand where your customers are: are they from near the area, a little farther out, or very far out? Is this offer so good it would get people to drive past other restaurants just to go to yours?

If you don’t know how to answer either of these questions, or the results aren’t very pleasing and leave you in a tough spot, then it’s not a bad thing to seek help from outside your restaurant. ABR can be exactly that; click the link in my bio to learn how we can transform your marketing.