Most restaurant owners won’t run a free food promo because they’re scared of what it does to food cost.

But what if that $5 pizza is actually worth $1,500?

In this video, I break down the two numbers that change how you look at restaurant marketing: Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

We walk through a real campaign.
$408 in Facebook ads.
83 customers through the door.
About $10 to acquire each one.

At first glance, that feels thin.

When you track that customer over time, the math changes. That’s where the $1,500 comes from.

Most restaurant owners judge their marketing based on one visit. When it doesn’t pay off immediately, they assume it failed.

Your business depends on people coming back. If you don’t factor that in, you’ll hold back on marketing and limit your growth without realizing it.

When you understand Customer Acquisition Cost and Lifetime Value, you stop asking “did this one visit make me money?” and start asking “what is this customer actually worth?”
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If you want help understanding your numbers and building a system that brings customers back, email me directly:

matt@themattplapp.com
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If you’re an independent restaurant owner tired of guessing and want a system that brings in customers and helps you win, go to:

https://business.americasbestrestaurants.com/win