It still blows my mind that this happened. A guy who is a much bigger deal than me and could buy me out with pocket change came up and asked me for a picture.

After some time, I realized exactly why. It is because I stayed consistent with my brand. For the past decade, I have worn nothing but orange. You can go back and check all of my social media. I have also kept the same consistent message the entire time.

Brand awareness is a matter of time and consistency, as long as you have a good message.

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