When you think about doing a promotion, make sure you or your employees actually give a shit! I once promoted a client, and it completely flopped due to the lack of passion. It was only to copy a nearby restaurant that did it super well, and they thought it would automatically mean they would succeed too. But they didn’t have what the other restaurant had, employees who loved the event. So when you feel like taking a risk and doing a new promotion, check in with your employees and build it around them! Need more advice like this? ABR has got you covered and can transform your restaurant's marketing. Just click the link in my bio to get started.