This one strategy Apple uses to dominate their competition is branding. No one is going out to buy a Nokia because they think it is a more reliable brand than Apple. Apple is going to that battle 99 times out of 100 because they were able to build their brand over many years to establish themselves as THE #1 phone brand. Avery from @LittleItalyGroveport has done this with his community. They know who he is, and what his restaurant stands for, and they know they will reliably get delicious food from them every time.

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