Barleycorn’s went three whole months without getting my attention—because they never tried to retain me. It’s one of my all-time favorite restaurants, but when I stopped driving by daily (thanks to my Lamborghini and a new route), they lost touch. Why? They had none of my data. No texts, no emails, no reminders. If they had collected my info during previous visits or deals, I’d probably still be a regular. But they didn’t—and I drifted away.

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