This one change in my daily routine kept me from visiting this restaurant for 3 months!

When I switched from driving my SUV to my car, my route changed—and so did my dining habits. The only thing that kept me coming back before was seeing their sign and remembering they existed.

How many customers have they lost for the same reason? And how many more could they keep if they had customer data, emailed their database, and marketed their brand the right way?
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