How One Phoenix Pizza Shop Turned a Flatlined Loyalty Program Into $70K Summers With DRYVER Acquisition
Since 2010, a single-location pizza shop in Phoenix, Arizona, has been running a DRYVER loyalty program (formerly Repeat Returns). While the program delivered steady results year after year, it eventually flatlined. The sales from existing members were solid—but without new members joining, growth stalled.
For over a decade, loyalty sales stayed relatively stable. And every summer, as Phoenix temperatures soared, customer frequency dropped—hard.
By 2023, something had to give.
The owner had just come off a tough year. His “COVID bump” had faded, and like many restaurants, sales had returned to pre-pandemic levels. So he made a decision:
Focus on growing the loyalty list.
And it worked.
He started pulling in 2–3x more new members, which meant more orders and more revenue. But the real challenge was still ahead…
At the 2024 Pizza Expo in Las Vegas, he pulled me aside and said:
CHALLENGE ACCEPTED.
In June, we launched our DRYVER Acquisition program.
The results? Game-changing.
Sales skyrocketed. Membership exploded. And summer turned from slump to surge.
The Problem: Loyalty Alone Isn’t Enough
This is exactly why we acquired Repeat Returns and turned it into DRYVER.
For years, we watched restaurant owners assume that a loyalty program alone could solve their sales problems. But if you’re not actively building that loyalty membership, then it’s like having a Ferrari in the garage with no gas.
That’s where DRYVER Acquisition comes in.
Our goal?
To help restaurants build a flow of new customers through paid Facebook and Instagram ads, capture their data, and plug them directly into loyalty programs—giving owners both new faces and repeat business.
The Shift: From Flatline to Growth Engine
Let’s break down the numbers:
Between 2018 and 2022:
- New loyalty signups: 25 to 50 per month
- Ordering members: Averaged around 500/month
- Loyalty sales: Consistently between $13,000–$15,000/month
- Peak (July 2020, during COVID): $18,000 in loyalty-driven sales
Flat.
In 2023, the owner started making in-store and community opt-in efforts, bumping new member signups to 97 in June and 83 in July. That bumped ordering members to the 600s.
But the big transformation started when DRYVER Acquisition flipped on in early 2024.
Loyalty in July: Year-by-Year Breakdown
Here’s what happened to loyalty sales and ordering members every July:
July 2018
518 ordering members
$14,000 in loyalty sales
July 2019
525 ordering members
$15,000 in loyalty sales
July 2020 (Pandemic Peak)
546 ordering members
$18,000 in loyalty sales
July 2021
508 ordering members
$15,000 in loyalty sales
July 2022
462 ordering members
$13,000 in loyalty sales
July 2023 (DIY Growth Effort)
649 ordering members
$21,000 in loyalty sales
July 2024 (
DRYVER Acquisition Launched)
768 ordering members
$26,000 in loyalty sales
New traffic. Bigger list. Real results.
July 2025 (
1 Year Into DRYVER Acquisition)
945 ordering members
$34,000 in loyalty sales
List is growing. Sales are surging. Summer slump? Gone.
The Takeaway: Build the List, Then Use the List
This case study proves what we’ve known all along:
Loyalty without acquisition is a dead-end street.
You can’t rely solely on in-store efforts—because over time, your team’s energy fades. They stop asking. Worse, they stop selling it.
That’s why you need a consistent, scalable traffic source.
And nothing delivers like a customer acquisition program—like DRYVER Acquisition—using targeted Facebook and Instagram ads.
If you’re not actively feeding new customers into your marketing pipeline, your loyalty program will stall out.
But when you use DRYVER Acquisition to build the list and DRYVER Loyalty to retain and monetize it, you turn your slow seasons into growth seasons—on autopilot.
Ready to Launch DRYVER Acquisition?
If you’re ready to take your loyalty program to the next level—or starting from scratch and want to launch with impact—now’s the time to build.
Stop hoping loyalty alone will save your business.
Start stacking the deck in your favor with DRYVER Acquisition.
CLICK HERE TO BOOK YOUR DEMO TODAY
