Nowadays, with all these soulless corporate restaurants/chains that are just consuming all your sales and have absurd marketing budgets, your marketing is completely different.

The only thing that differentiates you from them, other than your superior food, is YOU. Your family, your story, everything that makes you you.

Go Fish is a perfect example of what restaurant posts should look like. They post family photos, do lives with the owner, and they still mix in posts about their food.