The most powerful opportunity your restaurant has to grow sales isn’t your building, your staff, or even your food — it’s the customer database you own. In Week 10 of this 13-week series, Matt Plapp breaks down the top three ways to build a list that drives sales today and retains customers for the long haul.
In this session, Matt Plapp (CEO of America’s Best Restaurants) walks through capturing data in-store (where customers are 3x more likely to return), paid Facebook and Instagram ads, and engagement posts — plus a real loyalty case study of a restaurant that doubled its database and added $20K a month in sales.
⏱️ CHAPTERS
0:00 Your most powerful growth opportunity: your database
0:41 The most important asset your restaurant has
1:09 Now, should, could: the sales gap
1:57 Week 10 of 13: building the database
2:49 Who is Matt Plapp / ABR
3:28 Chains everywhere — compete on the phone
4:43 The ABR framework: Attract, Build, Retain
5:32 The 3 ways to build your database
5:48 Way 1: In-store (3x more likely to return)
7:07 Ask every time — loyalty, VIP, point of purchase
8:03 Jack’s cardboard-cutout example
8:25 Way 2: Paid ads (volume vs. quality)
10:05 The math: $125 in ads, a 10-to-1 return
12:04 Way 3: Engagement posts
13:51 The value of data growth: a loyalty case study
17:01 How he doubled his database in 24 months
18:32 This week’s homework: run an in-store opt-in contest
🍽️ ABOUT AMERICA’S BEST RESTAURANTS
We help independent restaurants win more customers with grassroots + digital marketing that actually works — win new customers, win back the ones who forgot about you, and get your best customers visiting more often.
👉 Schedule a marketing consult: https://business.americasbestrestaurants.com/win-appointment
👉 Take our free restaurant marketing audit: https://business.americasbestrestaurants.com/audit
👉 See marketing case studies from our clients: https://business.americasbestrestaurants.com/restaurant_marketing_case_studies
👉 Download our free marketing + social media plan: https://business.americasbestrestaurants.com/attention-plan-download
👉 Apply to be featured on the ABR Roadshow: https://roadshow.americasbestrestaurants.com/get-featured
#RestaurantMarketing #RestaurantOwner #CustomerDatabase #RestaurantSales #EmailMarketing
