In this video I cover how to create a VERY targeted Facebook ad. The only change that we’ll make to this campaign is we’ll change the traffic to go to a landing page for this promotion vs the page on the website. WHY? Well, when you send people to a website there are just too many distractions and options for them to not buy. In this scenario we want them to join the club, not poke around the website. So our next step is going to be to move this campaign off the site and onto a 1 dimensional landing page ONLY for this promotion.