A good friend of mine, Jim Ludwig, is an attorney that works with Breweries.  He was telling me about the Saturday morning events he was doing at a Brewery in Cincinnati that revolved around Soccer and that benefited a local charitable cause that I’m involved with.  The conversation quickly turned to me giving him advice about doing a Facebook ad to reach out to local beer drinking soccer fans.  Jim and the owner of the brewery were not familar with how to create a campaign so I told them I would come by and show them if I was permitted to record it as a training tool.  Below is the video.  Jim said they saw a significant increase in traffic and customers compared to the previous Saturdays.