Your restaurant needs to acquire new customers, win back lost ones, and pull your best customers in more often — every single day. In Week 5 of this 13-week series, Matt Plapp walks through the ideal restaurant marketing funnel using Facebook and Instagram ads.
In this session, Matt Plapp (CEO of America’s Best Restaurants) breaks down digital customer acquisition: the “offer so good” people can’t ignore, automated data collection, tracking engagement all the way to real sales, and the bullseyes that decide how much your ads will cost.
⏱️ CHAPTERS
0:00 Why you must acquire customers every day
0:37 Week 5: digital customer acquisition
1:01 Now, should, and could: your sales gap
2:03 Hope & pray vs. aim & expect
2:28 The 4 ways to win — and beat the chains
3:41 Where your customers actually live: the phone
5:00 The ABR framework: Attract, Build, Retain
5:26 The 3 places to win
6:37 The 4 keys to dominating customer acquisition
8:23 Key 1: An offer so good (OSG)
9:44 Why your best customers in the comments matter
10:54 Offers with multiple purposes
11:43 Key 2: Automated customer data collection
12:56 Key 3: Tracking engagement
14:51 Key 4: Tracking conversion to real sales
15:41 Why profit comes from visits 3–10, not visit 1
18:46 Timing: why evergreen beats urgency
20:41 Pictures that sell
21:14 Headline + description (double attribution)
22:50 Targeting: location, radius, demo
27:31 The bullseyes: food type, service level, location
32:02 Real conversion examples: a 44% winner
34:22 This week’s homework: an engagement post without selling
🍽️ ABOUT AMERICA’S BEST RESTAURANTS
We help independent restaurants win more customers with grassroots + digital marketing that actually works — win new customers, win back the ones who forgot about you, and get your best customers visiting more often.
👉 Schedule a marketing consult: https://business.americasbestrestaurants.com/win-appointment
👉 Take our free restaurant marketing audit: https://business.americasbestrestaurants.com/audit
👉 See marketing case studies from our clients: https://business.americasbestrestaurants.com/restaurant_marketing_case_studies
👉 Download our free marketing + social media plan: https://business.americasbestrestaurants.com/attention-plan-download
👉 Apply to be featured on the ABR Roadshow: https://roadshow.americasbestrestaurants.com/get-featured
#RestaurantMarketing #RestaurantOwner #FacebookAds #RestaurantAdvertising #CustomerAcquisition
