What would an extra $200,000 in sales do for your restaurant? In the finale of this 13-week series, Matt Plapp breaks down the sales gap most owners never see — and the exact ways America’s Best Restaurants helps independent restaurants close it and beat the chains.
In this session, Matt Plapp (CEO of America’s Best Restaurants) walks through the full marketing roadmap: the ABR framework, the acquisition system that builds a database you own, the social and loyalty tools that drive repeat sales, and how to figure out what your restaurant is really capable of.
⏱️ CHAPTERS
0:00 Growing your sales by $200,000 a year
0:31 The final week of the sprint
0:46 The sales gap most owners don’t see
1:58 Who we are and the four wins
2:20 The enemy: the chains
3:22 Where you can win: the digital footprint
4:21 The ABR framework: Attract, Build, Retain
5:43 The 3 places to win: store, community, digital
6:49 How ABR works with restaurants
7:13 ABR Ignite: the acquisition system
9:00 Real results: return on ad spend
10:57 ABR Accelerate: social, email, text & LTO ads
12:46 ABR Dominate: your marketing roadmap
14:10 The America’s Best Restaurants brand partnership
16:12 Driver loyalty & smart offers
18:52 Knowing what’s possible: now, should, could
19:33 This week’s homework: go live on Facebook
🍽️ ABOUT AMERICA’S BEST RESTAURANTS
We help independent restaurants win more customers with grassroots + digital marketing that actually works — win new customers, win back the ones who forgot about you, and get your best customers visiting more often.
👉 Schedule a marketing consult: https://business.americasbestrestaurants.com/win-appointment
👉 Take our free restaurant marketing audit: https://business.americasbestrestaurants.com/audit
👉 See marketing case studies from our clients: https://business.americasbestrestaurants.com/restaurant_marketing_case_studies
👉 Download our free marketing + social media plan: https://business.americasbestrestaurants.com/attention-plan-download
👉 Apply to be featured on the ABR Roadshow: https://roadshow.americasbestrestaurants.com/get-featured
#RestaurantMarketing #RestaurantOwner #RestaurantSales #GrowYourRestaurant #RestaurantMarketingAgency
