One of the biggest puzzles in the world of business is learning how to connect with people. What I mean by that is being able to appeal to their ideal customer. It seems difficult sometimes, but it can boil down to the simplest of things that make a huge difference. I once helped a friend do exactly this by simply instructing him on what to say, where to say it, and using that video for a targeted ad. His goal was to get some people to join him on his podcast; instead of just some, he got 70!